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2026

Happy Mid-Autumn Festival, and Welcome

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Tonight the moon over China is at its roundest of the year. Our team has pushed the work aside for one evening: tea on the balcony, a mooncake cut into eight pieces, everyone reaching for the same slice at once. We wanted to write to you because, this year, there are some new names at the table.

Mid-Autumn Festival lands on September 25 in 2026, the 15th night of the eighth lunar month, when the moon is brightest and fullest. If it's new to you, here's what it actually means to us. It's the one night of the year when people travel home no matter the distance. Trains fill up, highways slow down, and whole families end up sitting around a table they don't see often enough. The round moon is a quiet promise: everyone made it back.

Mooncakes show up on every table. They're dense, sweet, stamped with little patterns, and usually hold a salted egg yolk at the center, that golden round thing meant to echo the moon itself. You hand them to neighbors, to parents-in-law, to anyone who dropped by. In a country as spread out as ours, the festival is less about the food and more about not letting people drift apart.

You're new to us, so we haven't had the chance to get to know you the way we know our repeat customers. But ordering from a shop on the other side of the world takes a small leap of faith: you place the order, you wait on the package, you trust it'll arrive as promised. We notice those first orders. Every single one.

So this is a short note to say thank you for finding us, and welcome. Wherever you're reading this from, we hope your own week is full: of people you're glad to see, more food than you can finish, and a little quiet once the dishes are cleared. If you happen to be far from home yourself, the moon looks the same no matter where you stand. That was always the point.

Happy Mid-Autumn Festival. And welcome to the family.

The team at Golddafeng